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CVB Marketing Coordinator
Mesquite, TX, United States
13 days ago
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20 days ago
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CVB Marketing Coordinator
Mesquite, Texas, United States
13 days ago


Our CVB Marketing Coordinator, has transitioned over to be the Downtown Mesquite Coordinator. Come join our Convention and Visitors Bureau team with room for vertical growth at the City of Mesquite.

Assist in the development and implementation of comprehensive communication and marketing strategies for the Mesquite Convention and Visitors Bureau, while ensuring brand integrity. Review and analyze marketing needs for digital media, tradeshows, publications, special events, and for sports, meetings, SMERF and tourism markets to create and manage content in conjunction with the CVB Marketing Plan and across all CVB platforms and channels.


  • Supervision is provided by the Manager of Convention and Visitors Bureau.


  1. All behaviors comply with the Code of Conduct and Rules of Behavior outlined in Chapter 8 of the General Government Policies and Procedures Manual.
  2. Adheres to assigned work schedule as outlined in city and department attendance policies and procedures.
  3. Coordinates Public Relations campaigns in support of the CVB Marketing Plan. Develops materials, writes articles and prepares story pitches in a continuing effort to obtain maximum media coverage for the City as a destination marketing assets to media for publication, coverage or digital materials. Materials include newspaper and magazine articles, advertising for trade and consumer publications, press kits, brochures, meeting planner guide, SMERF (social, military, education, religious, fraternal) brochure materials.
  4. Plans FAMs Tours for selected journalist and influencers which includes writing and updating agreements, schedules lodging for influencer, creating experiences for influencers through a partnership with hospitality partners, creating swag bags and giveaways and take photos and video for final report.
  5. In conjunction with the CVB Marketing Plan, coordinates digital platforms, social media, website content and other targeted promotions to attract visitors to Mesquite. Curates images the CVB can employ in social media content and marketing efforts. Plans and coordinates social media communications and calendar as well as special communication projects and promotions.
  6. Markets Mesquite and specific city venues to SMERF (social, military, educational, religious and fraternal) groups, including but not limited to Parks and Recreation facilities (rentals for weddings, parties, reunions, etc.), Historic Mesquite, Inc. facilities (historic sites/barn for weddings, parties, reunions, etc.), and Mesquite Arts Center (weddings, reunions, parties, etc.). 
  7. Coordinates airport marketing to target corporate air traffic contacts located outside of DFW area.
  8. Writes, edits, and produces e-newsletters and weekly blog. 
  9. Coordinates the CVB Website. Ensures that website content is consistent with CVB's destination marketing campaigns and Marketing Plan, and refreshes content to ensure accuracy and timeliness of information and images. Creates special webpages and business pages including writing content, finding images, editing images and video for upload. Updates event calendar with dates and relevant information. Updates blog page with news stories and weekly blog. Coordinates other administrators on website updates and troubleshoots any problems.
  10. Coordinates CVB social media platforms including Twitter, Instagram, Pinterest, Google and Trip Advisor. Monitors, listens, and responds to activity on social media channels.
  11. Produces short marketing pieces and videos for CVB use along with creating other forms content including but not limited to graphics, fact sheets, blogs and reports.
  12. Evaluates marketing and PR efforts, using a variety of online and social media evaluation tools, as well as prepares monthly reports showing accomplishments and  return on investment (ROI).
  13. Responsible for developing, coordinating and publishing the CVB’s calendar of events to multiple websites and publications outside of the main CVB event calendar.
  14. Participates in writing press releases and editing and proof reading various reports, memos, and documents.
  15. Maintains database of travel writers, editors, and related media.
  16. Take photos and videos for use in marketing. Demonstrates the ability to maintain a photo file system and file system on all marketing related material either created in- house or published by the newspaper, specialty publications or electronic media.
  17. Coordinates research, planning and recommendations for annual CVB  marketing and advertising budget.
  18. Coordinates the use of outside vendors (i.e. photographers, copywriters, graphic designers) to develop communication materials as needed. Supplies vendors with photo, video and content needs for advertisements, marketing emails and promotion. Keeps track of all contracts. Gathers numbers and reports for a review of analytics after campaign duration. Ensures that deliverables are sent either before or by due dates.
  19. Bilingual in English and Spanish preferred.  



  • Bachelor's degree from an accredited college or university with major coursework in Tourism/ Hospitality, Marketing, Communications, Public Relations, Journalism or closely related field.
  • Professional level work experience in tourism, marketing, communications, public relations, journalism or closely related field may substitute for Bachelor degree requirement.
  • One year of professional level work experience may be substituted for each year of required education, up to a maximum substitution of four years.
  • A High School Diploma or GED is required when substituting professional level work experience for the bachelor's degree requirement.


  • One year of experience working in tourism, marketing, communications, public relations, public administration, journalism or closely related field is required.


  • Possession of a valid driver's license.


  • Monday - Friday; 8:00 a.m. to 5:00 p.m.
  • Occasionally will work more hours as necessary for special events.


This position does not require a physical for employment.

Applicants with disabilities meeting the job requirements and capable of performing the essential functions of the job, either on their own or with reasonable accommodations, are encouraged to apply.

Job Information

  • Job ID: 63902994
  • Location:
    Mesquite, Texas, United States
  • Position Title: CVB Marketing Coodinator
  • Company Name For Job: CVB Marketing Coordinator
  • Job Function: CVB/Chamber of Commerce
  • Job Type: Full-Time
  • Job Duration: Indefinite
  • Min Education: H.S. Diploma/Equivalent
  • Min Experience: None
  • Required Travel: None
  • Salary: $44,139.00 - $55,182.00 (Yearly Salary)
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